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program synopsis

How to Create Unforgettable Experiences and Turn Customers into Fans

Every business has competitors. And how you set yourself apart  will determine whether your customers fall madly in love with you…or not.​


This high-energy, interactive, and visual keynote presentation will set the stage to get into the memory-making business by focusing on how to differentiate your organization from the rest of the competition and become the business of choice. This program will deliver thought-provoking best practices to create mind-searing customer obsession.

Service That Rocks can be delivered as a 60-90 minute keynote or a half-day workshop.


key unique concepts

Becoming Customer Obsessed

Embracing a Differentiated Service Mentality

Avoiding Acceptable Mediocrity

Eliminating 4-Letter Words

Building Mental Shelf Space

Empowering Employees

Writing Yourself into the Story

Increasing Value Proposition

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the companion book

Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans teaches you how to stand out by treating your customers like Rock 'n Roll royalty—every single time they interact with your company.


Part of the "Culture That Rocks" series, Service That Rocks draws on examples from some of the world’s most recognizable big businesses, along with lesser-known but equally potent single-location entities, to reveal how, when exemplary service permeates your organization’s culture, it will transcend simply being transactional. 


With edu-training practical advice and actionable tips, Service That Rocks gives you the ultimate set list to avoid mediocrity and create service so memorable that it will transform your customers into devoted fans of the brand.

Service That Rocks is available for discounted bulk purchases.

associated articles

Check out the following blogs or articles from Jim's thoughts, advice and proven best practices on Customer Service:

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Once posts are published, you’ll see them here.

associated videos

Check out the following videos, which include Jim delivering 2-3 minute direct-to-camera concepts or event clips from various client speeches on Customer Service:

Providing Differentiated Experiences